In the infinty of theories that surround creativity, between the most or least influential opinions on how an idea is created, whatever its nature may be and whatever its potential target is; everything revolves around a single source, a point which you arrive to by thinking and studying and consequently the elaboration of the CREATIVE CONCEPT begins.

Gustolab Institute works in collaboration with public and private institutions to promote products, habits and traditions in the field of Italian Food and Culture.

The Communication campaign is the visual/physical part and its only the tip of a huge iceberg that beneath the sea surface hides a elaborate and long analyzing process of the brand, product, environment, target, budget, etc.

The essential point is the concept on wich all the Communication campaign will be based on (restaurant interior design, advertising, event image, brochures, printed pages, billboards, commercials…).

In conclusion Gustolab Institute follows and leads its business clients during the 3 steps of a successful Creative Process:

1. STRATEGY, the source and elaboration of the creative brief;
2. CONCEPT / IDEA, the turning point;
3. CAMPAIGN, execution, visual, the image.

Together with business clients, the production of a Creative Brief proceeds and includes assumptions, analysis and facts that will help develop the concept of graphic and textual proposals in line with the Italian Food and Culture traditions and of course with the customers’ needs.
The client will choose the winning concept among those who will be proposed and then it will be amended and refined to become the base of work of all the various communication materials.

The Italian cuisine, and food and wine products are Italians’ favorite and very often the most exported worldwide.

Often to make yourself known and remembered you just need a little bit of: “CREATIVE DRESSING”.